Proceeds from the kitchen tools go to No Kid Hungry.
The line of spatulas features illustrations by Kristen Bell, Faith Hill, Bobby Flay, Neil Patrick Harris and David Burtka, Questlove, Jeff Bridges, and Alton Brown, among others. Each spatula costs $12.95 and 30 percent of proceeds from the sale of each one goes to No Kid Hungry, plus William-Sonoma will donate an additional $5,000 on behalf of the designer of the spatula that sells out first.
"Everyone has a role to play in ending childhood hunger in America. Whether you volunteer your time, advocate on behalf of kids in your community, or even buy a spatula, you join millions in the belief that America’s kids deserve to grow up healthy and strong," Bridges said of the collaboration.
No Kid Hungry is hoping to raise $2 million—enough money to provide kids with 20 million meals. They’ve partnered with chefs before, like Hugh Acheson, and Danny Meyer (the restaurateur behind Shake Shack) donated the prize money from his Julia Child Award to the campaign. Back in April, No Kid Hungry even teamed up with a dairy company to make animated videos about food additives.
In 2015, April Bloomfield and Tyler Florence’s toddler-age daughter designed spatulas for the same cause. Chefs do like to get creative when it comes to giving to charity: In Early July, Gordon Ramsay faced down his worst fear in a Facebook live video—pineapple pizza—which he ate after 500 people donated to the Gordon & Tana Ramsay Foundation.
This year’s line of celebrity-designed spatulas will become available at William-Sonoma stores on August 14 until they sell out. If you’re looking for a stylish way to scramble your eggs or scrape the batter from a bowl that also supports a good cause, you might just want to pick one up.