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The most popular alcoholic Thanksgiving beverages, and how much most people spend on them, revealed. 

Elisabeth Sherman
November 17, 2017

If you’re anything like me, you’re probably already looking forward to the Thanksgiving feast you’ll soon be enjoying with friends or family. I can already picture the towering mounds of mashed potatoes, chunks of candied sweet potatoes simmering in melted brown sugar, plates of vegetables glistening with salt and olive oil, and of course the turkey in all it’s roasted, crispy glory. But no Thanksgiving dinner is complete without the drinks. Whether you’re indulging in a glass of red wine that perfectly compliments your meal, or frequenting the drinks table in order to hold a conversation with the cousin you haven’t seen in ten years, drinks are a central part of the Thanksgiving tradition. If you’re curious about what your fellow Americans are sipping on this holiday, Drizly, an alcohol e-commerce platform, recently conducted a survey on what people plan to drink with dinner.

As you might expect, the majority of people—around 63 percent—stick to wine as their Thanksgiving beverage of choice, with half responding that they serve red wine with dinner, compared to only 10% who serve white (the rest of the respondents presumably serve either liquor, beer, or non-alcoholic beverages). 19 percent of respondents said they drink beer on Thanksgiving, while only 10% drink spirits. If you tend to break out the booze early on Thanksgiving, you aren’t alone. 25 percent of people said they start drinking in the morning, right around when the turkey goes in the oven. Who can blame them? Making sure the turkey comes out perfectly is stressful, and a glass of wine while you're finishing up cooking the sides and baking dessert is the perfect way to relax, especially when there’s a constant stream of relatives asking if there’s anything they can do to help. 47 percent of people start opening the wine once they’ve finished prepping dinner—perhaps as a reward for their hard work—while another 23 percent only pour a drink once family starts to arrive.

Quality is crucial when it comes to buying booze for the holidays. 56 percent of the people surveyed said they spent around $50 on alcohol for Thanksgiving.  Of those people who do drink beer on Thanksgiving, 60 percent of them will be enjoying a craft beer at the dinner table.

Most people enjoy around 3 to 5 drinks over the course of the celebration (only 8 percent said they lose count of how many drinks they have), so if you plan to drink this Thanksgiving, doing so responsibly is the most festive choice. No matter what or how much you drink this Thanksgiving, though, don’t forget to cheers the person who cooked dinner.