When a chef endorses a product, it can certainly do a lot to legitimize that brand in the culinary community. But what if said chef is a puppet or, more specifically a Muppet? Well, if you've ever watched the Swedish Chef flailing around his kitchen and wondered "What cooking spray does he use?" you can bet from here on out it's PAM, as the iconic character is now the company's spokesperson for its "You PAM Do It" campaign.
In the first set of ads, the Swedish Chef and his chicken assistant tout PAM's olive oil product, and also use the baking version to make a croquembouche for Swedish royals. Of course, the kooky, Scandinavian stereotype chef is the natural choice to promote a cooking product. Not just because he's a chef, but also due to the fact that he's the only Muppet with human hands. Let's face it, canola oil-soaked fur probably isn't the image parent corporation ConAgra wants to put out there. Sorry, Elmo. Then again, original PAM is a remedy for keeping your dog's coat ice-free while romping in wet snow.
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(Incidentally, due to his human hands, the Swedish Chef is seen sporting a wedding ring which raises the question "who is he married to?")