With seemingly good intent, Skittles decided to molt its colorful exterior in celebration of National Pride Month. Now, people are taking to Twitter to vocalize their thoughts about the whole thing—and the conversation is getting heated.
“During Pride, only one rainbow matters," reads the text that accompanies Skittles' all-white bag promotion. (The candies inside are totally white, too.) "So, we’ve given up ours to show our support.”
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Apparently, the white Skittle was the brainchild of ad agency adam&eveDDB, and originally launched last year for London Pride, where it was a relative success. But this year, some people are less thrilled with the promotion, and plenty of Twitter users explaining why they feel the ad comes across as a little tone-deaf.