Rosanna Pansino does a lot of baking. The YouTube star, who has over 8 million subscribers, puts out one of her pop culture-inspired "Nerdy Nummies" recipes every week along with other videos on her channel, and that means a lot of time spent in developing, testing, baking and shooting in her kitchen. We spoke with Pansino about what makes a Nerdy Nummies-worthy goody, how she turned baking into online video stardom, her new line of appropriately geeky gear for bakers and the one item in her kitchen she absolutely loves.
Food & Wine: What makes a good pop culture object to inspire a cookie or cupcake or other treat?
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Rosanna Pansino: Whatever gets me the most excited. When I’m playing a new video game or I’m watching a new film or I’ve seen a screener and I notice an iconic food from the game, if it gets me super excited like a level ten I’m like ‘oh we’ve got to do this! I hope other people are requesting this, I hope we’re on the same page,” and if my community is, then we make it happen.