Of course pizza makes us happy. Everyone knows that. But just when and how pizza makes us happy is a whole other issue. The folks at DiGiorno (the "it's not delivery" people) have delivered some data that might surprise even the most ardent pizza lover. It turns out that the promise of pizza may be even more satisfying than the pie itself.
The bake-at-home frozen pizza brand conducted an experiment over the course of three pizza parties in order “to better understand the power of pizza.” Guests were invited into a loft outfitted with dozens of hidden cameras and given a bunch of pizzas to bake up. Every five seconds, their faces were recorded and processed through facial recognition software with the ability to track and catalog emotional cues. Over the course of each of the parties, some rather interesting patterns because to develop.
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Sure, when people were eating pizza, they were happier than when they weren’t. Because pizza is amazing. But going back a bit further in the process, there were also spikes of joy at other key moments, like when the pizza was put into the oven, when the smell of pizza filled the room, when it came out of the oven and when the pizza was finally cut before serving.