The strange new strain of everyone’s favorite tropical fruit has actually been in development by Del Monte Fresh Produce since 2005, but the pictures of their hot pink perfection began to surface again last week. Now they’re taking over Instagram feeds just in time for summer.
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Yes, they’re cute but can you eat them? Last December, the FDA gave pink pineapples its seal of approval, meaning they can be sold in grocery stores. Now, Del Monte and Dole are teaming up like two produce superheroes to grow the pink pineapples in Hawaii and Costa Rica.