There's nothing that speaks to the competitive spirit of New Yorkers more than a data-driven ranking of the city's favorite restaurants. And now, joining the likes of Zagat, the Michelin Guide and vox populi sites like Yelp, comes Renzell, a 2,000-member-strong consumer survey system run by Bo Peabody, a Massachusetts entrepreneur, who's looking for a more scientific method to evaluate dining experiences.
"The world of data collection has taken over every industry except for restaurants," Peabody told the New York Times. "The audience we're going after is dying for this information. We're trying to root out subjectivity. What we're doing is scientific."
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Here's how "scientific" it is: 2,000 survey-takers who have either self-identified as patrons of "upscale restaurants" in New York City take a "comprehensive survey—a holistic look at the entire restaurant experience," the site explains. The survey, which comprises 70+ questions, covers topics including cocktails, design, hospitality, food, service, value, vibe, and wine/sake/beer. From these surveys, the Renzell's team culls "hundreds of thousands of data points" to weight against "member preferences through our proprietary algorithm" and out shoots the "most accurate ratings."