Voice-controlled smart speakers like the Amazon Echo or Google Home are cool devices, allowing users to do all sorts of digital tasks just by saying them aloud. But without voice recognition, anyone can control them, which can be a bit of a quirk as anyone can attest to who’s ever had their party playlist switched up after their friend yelled, “Alexa, play some music that doesn’t suck!” A new advertising campaign from Burger King wants to take advantage of this behavior: The fast food chain will run TV spots that feature a Burger King employee saying, “OK Google, what is the Whopper burger?”
The commercials are supposed to start airing nationwide tonight on networks like History, Comedy Central, and MTV during programming like The Tonight Show and Jimmy Kimmel Live, according to The Verge. The hope is that by using the “Ok Google” command, the actor in the spot will trigger viewers’ Google Home (or possibly Android) device, causing it to explain what a “Whopper burger” is. Specifically, Google gets this information from Wikipedia, meaning Google Home should automatically start reading the first line of the article.
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