A troubling report out of the Washington, D.C.-based Center for Science in the Public Interest (CSPI) shows that the ad content one of the country's most popular kids television networks is dominated by unhealthy foods.
As MarketWatch reports, Nickelodeon, home of popular kids programming like "Spongebob Squarepants" and "The Fairly Oddparents," dedicates 65 percent of ad airplay to junk food.
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Each year, advertisers spend about $1.8 billion marketing food to children, and their efforts work: Recent research has shown that junk food ads can actually alter kids' brains so that they'll prefer unhealthy foods. "Kids see these ads and clearly make requests for particular products," says Jessica Almy, the deputy director of nutrition policy at CSPI.