Things just got a lot more interesting for “The Most Interesting Man in the World.” The actor behind the famous Dos Equis character that found an extended audience as an internet meme (e.g. I don’t always create memes, but when I do, I use the Dos Equis guy’s image) has landed a new gig shilling for a different kind of booze: tequila.
Jonathan Goldsmith, now 78 years old, took on “The Most Interesting Man in the World” persona in a campaign for Dos Equis way back in 2007. The ads proved successful, with the Mexican beer brand nearly tripling its sales during their run. But last year, after nearly a decade of service, Dos Equis decided to give Goldsmith the boot and reboot the world’s most interesting man with a younger actor.
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If any hard feelings existed over the switch, Goldsmith at least now has a chance to get the last laugh. In a new 15-second teaser from Astral Tequila, the actor is seen clinking shots of the spirit and proclaiming, “I told you. I don’t always drink beer.”