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The pop star suggests that the fact that a blueberry fits perfectly inside a raspberry isn’t a coincidence.

Mike Pomranz
December 07, 2017

Even the haters out there have to admit Justin Timberlake is a talented dude. He’s got a great voice. He can write songs, produce songs. He can act. And so on and so forth. But when it comes to his culinary talents, well, let’s just say the jury is still out—unless you believe that shoving a blueberry inside of a raspberry is a truly mind-blowing new edible masterpiece.

Yesterday, Timberlake took to Instagram, a platform where he has an incredible 47.3 million followers, to post a video with only the simple caption, “Braspberry....” In the short clip, the star can be seen digging into a fruit bowl full of blueberries, raspberries and blackberries—a very typical berry medley. (Some bananas can be seen in the background, but that particular fruit is immaterial to this story.) First, he fishes out a raspberry with a spoon; next, a blueberry. “Is it a coincidence that the blueberry fits in the raspberry perfectly?” he asks those in the room, including someone chuckling in the background. “I think not.” And then, he anoints his creation with its nickname: “Braspberry,” he says with emphasis before popping one in his mouth.


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Plenty of people have probably had this thought before, if only because it comes with the territory of eating a lot of fruit salads, but whether or not anyone has ever had the marketing prowess to call it a “braspberry” is hard to say. What does seem certain is that the term had never been advocated by someone with as much of a social media following as Timberlake, and as a result, the video has been viewed over 3 million times and received over 5,000 comments—and potentially added the term braspberry to the English lexicon. Frankly, as far as nicknames for shoving a blueberry into a raspberry are concerned, you probably won’t do much better than that.

Meanwhile, as for whether it’s truly an epiphany, well, author Terence McKenna once said, “We each must become like fishermen, and go out on to the dark ocean of mind, and let our nets down into that sea. And what you're after is not some behemoth, that will tear through your nets, follow them and drag you in your little boat, you know, into the abyss, nor are what we're looking for a bunch of sardines that can slip through your net and disappear. Ideas like, ‘Have you ever noticed that your little finger exactly fits your nostril?’ and stuff like that. What we are looking for are middle-size ideas that are not so small that they are trivial and not so large that they're incomprehensible. Middle-size ideas we can wrestle into our boat and take back to the folks on shore, and have fish dinner.” Seems like it would be tough to eat a braspberry for dinner. Though you probably could fit one in your nose.