The first thing I do when I eat a Peep is bite its head off. Sure, it's rather morbid, but apparently I'm not the only one. According to a 2013 customer survey, nearly two thirds of Peep lovers do the exact same thing and decapitate the poor bird-shaped marshmallow.
For nearly seven decades, Peeps have been showing up in Easter baskets and blowing up in microwaves across the globe. However, the history of Easter's (surprisingly) only fifth most popular candy is actually quite complicated.
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In 1910, 19-year-old Russian Jewish immigrant Sam Born landed in New York ready for a new life in America. Escaping the rising tide of anti-semitism and grumblings of revolution that would eventually come to pass seven years later, Born quickly got work in the US doing what he and his family did in Europe, which was making chocolate. In only a very few years, he was known as an innovator in his field. In 1916, according to the Candy Hall of Fame, he invented a stick-inserting machine for lollipops that was such a hit that it earned him the key to San Francisco. He called it the Born sucker machine. Company history also gives Born credit for creating a better way to make chocolate sprinkles and the solid chocolate coating that's used for Eskimo Pies. Born earned enough money to open his own chocolate retail store and factory in Brooklyn, where he displayed his freshest chocolate in the window with a sign that read "Just Born." To this day, the company's name remains just that. During the 1920s and '30s, Just Born grew rather significantly mostly due to the acquisition of other candy companies. Due to buying up of companies, they came into ownership of a giant factory in Bethlehem, Pennsylvania and moved Just Born there.