Some beer drinkers believe that everyone in the world could get along if they’d just sit down and share a brew together. The extent to which this concept is true is up for debate (maybe a debate over a brew!): Obviously, opening up a dialogue is a great first step to resolving any problem, but at the same time, drinking a few too many beers is known to cause problems all its own. Now, a new ad campaign from Heineken attempts to actually put this theory to the test.
The Dutch-based beer brand launched its “Open Your World” campaign last week with a four-minute video called “Worlds Apart.”
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