It’s hard to call Gordon Ramsay “picky” about his food. When you’re one of the world’s best-known chefs, words like “opinionated” and “passionate” are far more fitting (and dignified). Still, Ramsay is notoriously adamant about what he doesn’t like, and he’ll gladly spit vitriol at, or literally spit out, any dishes he doesn’t like.
Earlier this year, the British chef turned his rage towards pineapple pizza. In an appearance on the UK’s The Nightly Show, he responded to an audience member who suggested pineapple as a pizza topping with the clear as day response: “You don’t put f—ing pineapple on pizza.” Turns out, pineapple pizza has been an especially hot topic in 2017 – the president of Iceland even joked about banning it in his country – so when a name as big as Ramsay weighed in, people took notice… and then continued to stand by their previous convictions on the subject.
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But realizing that he might be able to turn people’s passion for pineapple pizza into a positive, Ramsay – who was looking to raise money for the Great Ormond Street children’s hospital through his Gordon & Tana Ramsay Foundation – concocted an interesting plan. In a post on Instagram, the chef wrote, “if we can hit 500 donations in the next 48 hours, I will eat this f**king god-awful PINEAPPLE pizza on Facebook Live.”