It’s hard to improve on plain ice cream, but wrapping it in soft, spongy mochi does the trick. The marshmallow-like Japanese rice paste has popped up in a few popular forms stateside in boba tea shops, Pinkberry locations and even the Trader Joe’s frozen desserts section. Now Whole Foods is giving mochi fans and newcomers alike a bevy of new options with the addition of mochi bars—self-serve cases filled with multiple flavors of the ice cream-filled treat.
The organic grocery chain posted a photo on Instagram of the new “mochi bunker” in its Wheaton, Illinois store near Chicago and there also appears to be a mochi bar in a Fremont, California location. From other users’ social media posts, the price looks to be $2 per mochi or $20 per dozen.
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The move toward mochi isn’t surprising, considering the list of potential 2017 trends that Whole Foods released late last year. Amongst the food categories to watch were “Japanese food, beyond sushi.”