President Donald Trump loves to label anything he finds unflattering as “fake news,” so when Trump hears a brewery in Canada has created an ale intended “to pair well with small hands, striking comb overs, huge egos and all things Mexican,” he might call the brew “fake news”… and he’d be right. The beer is called “Fake News Ale.”
Toronto’s Northern Maverick Brewing Company isn’t set to open until this summer, but the forthcoming restaurant and brewery has already managed to grab some headlines by targeting a hot topic near and dear to the media’s heart: fake news. The brewery describes Fake News Ale as “the first beer in our charitable series,” meaning 5 percent of every can sold will be donated “to help reverse a questionable policy.” Which policy remains unclear: Northern Maverick says people will be able to nominate and vote on the charity that will be the beneficiary of these donations via its website in a few weeks.
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In an ironic twist, however, this beer that promises to “Make Beer Great Again” has some not-so-flattering Trump-like qualities of its own. Foremost, much like our current president, though the beer is big on bluster, it’s short on specifics. Despite touting the beer on its website, through social media and even via a press release, Northern Maverick doesn’t actually describe what kind of beer Fake News Ale is beyond saying that this “sessions-able [sic] ale was developed to offer a respite from the bleak political developments of late, an easy-drinking beer that lends itself to long discussions over world events with friends.” Um, care to share a style? Crisp? Fruity? Citrusy? Bitter? Anything?? Part of me wants to start a change.org petition to force this beer to release its hop bill!
Here’s what we do know, though: The beer will be on sale this summer when the brewery’s brick and mortar location opens or through “direct delivery” in Ontario. For those in the anti-Trump crowd, it’s sure to be a fun novelty. But I’ll be interested to see the beer’s approval rating once people actually get to taste it.