Dwayne Johnson's production company toppled 3,006 cereal boxes like dominos. 

Elisabeth Sherman
December 01, 2017

Dwayne “The Rock” Johnson is quickly ascending the ranks as America’s most beloved movie star. He saved California in San Andreas. He’s rebooting Jumanji. And yesterday, he just broke his fifth Guinness World Record. How did he do it? Not by lifting a truck or crushing a boulder. He used cereal.

Johnson’s production company, Seven Bucks Digital Studios, created a maze out of 3,006 cereal boxes (brands include Coco Puffs and Honey Bunches of Oats), arranged as though they were dominoes. The boxes were lined up in connected rows, which would have to fall in a continuous stream with none left standing to break the record for the most cereal boxes toppled in a domino-like fashion. The previous record to beat was 2,686 cereal boxes (and now I’m curious about who has time to set up all these intricate formations of cereal boxes).

According to the guidelines of Guinness World Records, the cereal boxes used in the attempt have to be commercially available and cannot be altered in any way. In fact, the arbiter sent to oversee the attempt had to count all the boxes by hand.

As you might expect, the team broke the record in just a few seconds, as the cereal boxes toppled in one smooth, continuous movement, that was oddly satisfying to watch (although there were some tricky moments when the boxes had to topple curves at the edges of the formation). Once the celebrating was over and the production company was awarded their newest title, the cereal boxes were donated to two homeless shelters in Los Angeles, according to a tweet from The Rock himself, who seemed very pleased (even though it seems as though his production company did most of the work).

Seven Bucks Digital Studios also holds the title for making the world's largest bean dip—the team whipped up 540 pounds of seven layer dip in February of this year—apparently an idea that came straight from The Rock. He also personally felt compelled to break the cereal box record, tasking his production company with the project merely because he’s a big fan of breaking Guinness World Records. Johnson's other world records include the most selfies taken with fans (which he broke at the premiere of San Andreas).