Courtesy of Bud Light

The light beer brand says it’ll have reps at taverns along Thursday’s victory parade route.

Mike Pomranz
February 05, 2018

After the dust from the celebration settled today, plenty of Philadelphia Eagles fans are probably vowing to never drink again. But hopefully, they’ll be ready to party again by Thursday because the city has another prize coming to them: free beer.

As promised, Bud Light will be giving out free beer to Philadelphians after the Eagles emerged victorious over the New England Patriots in last night’s Super Bowl. Though the Eagles' path to the Vince Lombardi Trophy was unexpected, the city’s path to free Bud Light was even more bizarre. It started with an offhand comment about free beer from offensive lineman Lane Johnson way back in August which led to Bud Light making a bet on Twitter with Johnson that if the Eagles win it all “the party is on us.” At the time, the Eagles odds of winning the Super Bowl were around 60 to 1. And yet, here we are…

Not long after the game was over, Bud Light tweeted, “The @Eagles of Philadelphia have emerged victorious! Join us with @LaneJohnson65 and your 21+ friends at taverns along the parade route to raise one of the Kingdom’s favorite light lagers.”

Slightly more specifically, in a statement, a Bud Light spokesperson said the beer brand “will celebrate with Philadelphia fans in taverns along ‘Victory Lane’” and that Philadelphians should “look for Bud Light reps at multiple taverns along the parade route where we will buy fans one Bud Light.”

As far as exact locations, Bud Light said it was still waiting for details on the parade route to be released. But the initial route has just come out, and the parade is expected to commence around 11 a.m. on Thursday morning (a perfect drinking time!) starting near the stadium at Broad and Pattison in South Philadelphia and working its way north on Broad Street towards City Hall and then up the Benjamin Franklin Parkway to the Art Museum. The city promised more details tomorrow morning at 9 a.m.

So hopefully Bud Light will spill the beans on that free beer pretty soon. Some estimates suggest that the crowd could be as big as one million people, and they want to start planning their bar crawl!