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Massachusetts’s Sam Adams and Jack’s Abby have challenged Pennsylvania’s Victory and Yuengling.

Mike Pomranz
January 30, 2018

With the Super Bowl now less than a week away, the smack-talking is ramping up and the wagers are being placed. Of course, throughout most of the United States, bets of the monetary kind are against the law, but that doesn’t mean that friendly wagers can’t be placed for more than simply bragging rights. Last week, we already saw two breweries—Philadelphia’s Yards and Boston’s Harpoon—agree that the losing city would have to serve beers from the winning city’s brewery in its taproom. Now, in a separate bet, two more Boston-area breweries—Sam Adams and Jack’s Abby—have placed their own stake on the Super Bowl against two Pennsylvania brewing mainstays, Victory and Yuengling.

For this wager, the losing breweries will have to wear the opposing team’s jerseys and colors, as well as don masks representative of the winning team’s accomplishments: If the Eagles wins, that means Sam Adams and Jack’s Abby employees will have to wear dog masks similar to the ones Eagles’ players have been wearing as a toast to their underdog status. On the other hand, if the Patriots win, the Victory and Yuengling side will have to wear goat masks, a play on Tom Brady’s “GOAT” (greatest of all time) title.

And this wager actually does contain a monetary component, but it’s all in the name of charity. This week, Sam Adams and Jack’s Abby will be taking donations at their taprooms to help preserve the bald eagle while Victory and Yuengling will be taking donations to preserve Boston’s historic Freedom Trail.

“Like last year, we’re behind New England all the way as they head to the big game,” said Jim Koch, founder and brewer of Sam Adams. “We know this one’s not going to be easy. Watching a thrilling game with a great craft beer in hand never gets old and we hope to watch Goodell hand over another trophy our favorite New England team.”