The last week of May, a sheet of paper posted on the bar at the Beer Cellar in Exeter, U.K. went viral. The sign read, “Why The Female Cashier Is Being Nice to You,” and offered two possible explanations. The first read, “She is uncontrollably sexually attracted to you,” and the second, “Because that’s literally her fucking job you cretin.”
A manager at the Beer Cellar put up the sign after a particularly rough weekend. “Others in the customer service and hospitality industries have told us how they could use a sign like that, as well,” he says.
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The 23-year-old London artist who made the sign, Chuck Mullin, was inspired by her six years working in retail. Like many women in the service industry—or really any industry—she’s had to politely deflect unwanted advances while maintaining professionalism. This gets exhausting.