You’ve probably heard of rBST—it’s that hormone that boosts milk production in dairy cows. But if you’re a kid, you might imagine it’s a cloud-eating dinosaur-like monster with electric fur. That’s what Leah, age 7, dreamed up when the Danish dairy company Arla asked her to participate in its new “Live Unprocessed” brand campaign.
Last night, Arla debuted a short behind-the-scenes documentary about the making of their new ads, part of their campaign to launch the brand’s cheese in the U.S.
- Anthony Bourdain to Produce Documentary on Food Waste
- Natural Beauty from an Organic Farm
- Will the FDA Ever Decide What "Natural" Means?
With these ads, Arla hoped to demonstrate their commitment to eliminating “weird stuff”—any artificial ingredients or additives—from their products, so they turned to a guaranteed crowd pleaser: cute kids.