Fast food chains are spending a fortune to pull in customers from an early age, and it’s working. A new study from Dartmouth has determined that pre-school age kids who are exposed to fast food marketing are more likely to want to eat burgers and nuggets.
Estimates put the amount of money spent on food advertising aimed at children and adolescents at no less than $1.6 billion dollars. And, in what turns out to be a related statistic, according to the study, 1 in 5 preschool children in the U.S. are obese.
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"In general, children's consumption of fast food is associated with increased intakes of calories, fat and sugar, making fast-food consumption an important risk factor for obesity and other health problems," Madeline Dalton, PhD, lead author on the study, said in a statement. "We also know that dietary practices that are formed early in life are carried throughout adolescence and adulthood."