JUNE 19-21, 2015

The FOOD & WINE Classic in Aspen is a highly publicized weekend filled with celebrity chef cooking demonstrations, wine tastings, parties and the famed Grand Tasting Pavilion. Now in its 33rd year, the Classic is the premier culinary event in America.

In 2015, FOOD & WINE will again bring together some of the most renowned talent, such as Jacques Pépin, Hugh Acheson, Tyler Florence, Marcus Samuelsson, Gail Simmons, and many others, for this dynamic 3-day event.

The Classic brings the pages of FOOD & WINE to life and can put your brand in direct contact with an audience of 5,000 affluent consumers and industry insiders.


Located in downtown Aspen, FOOD & WINE's Grand Tasting Pavilion commands center stage from Friday through Sunday. During five consumer Grand Tastings and two Private Trade Grand Tastings, wine and food enthusiasts make their way through the tents sampling wines and dishes from around the world.

Why Exhibit?*

Based on their experience at the 2014 Classic in Aspen, here is what Exhibitors have to say:

  • 98% felt successful in reaching their company's objectives as a result of
              participating in the F&W Classic
  • 98% felt successful in increasing brand awareness/visibility
  • 98% felt successful in one-on-one interaction with a targeted audience
  • 100% felt successful in networking with industry members
  • 96% felt successful in generating new leads
  • 98% felt successful in increasing their brand loyalty among attendees

Exhibitor Benefits

Exhibitor Table
Each application is for one (1) exhibitor table within the Grand Tasting Pavilion. Each exhibitor table consists of a six-foot table with linens, access to dry storage, chilling tubs for wine, ice, spittoons and a custom event banner positioned above the table. The cost of each exhibitor table is $2,950.

Exhibitor Passes
Two (2) complimentary exhibitor passes are provided per exhibitor table for personnel working the event. Exhibitor passes provide access to all Grand Tastings and, on a space-available basis, entrance to cooking demonstrations and wine tasting seminars. Everyone is required to wear a valid event pass at all times, in all venues for all events, even when working at the exhibitor table.

Additional exhibitor passes may be purchased while supplies last. Exhibitors may purchase two (2) additional exhibitor passes per table at a discounted rate of $1,085 per pass, while supplies last. Any passes beyond the first 2 additional per table will be at a rate of $1,450 per pass, while supplies last. Once approved, exhibitors will receive email notification on how to purchase additional exhibitor passes.

Colorado law dictates that a licensed Colorado distributor must deliver and handle all wine, spirits and beer for the FOOD & WINE Classic. It is mandatory that you include your Colorado distributor on the exhibitor application form. If you do not have a Colorado distributor, you may still apply for an exhibitor table. Once approved, please contact amanda.meier@foodandwine.com and we will forward the necessary distribution information. Please be advised that the distributing process can take up to eight weeks and will be an additional cost to you.

*Source: 2014 FOOD & WINE Classic in Aspen Exhibitor Survey.
**Source: FOOD & WINE Classic in Aspen Attendees Survey conducted by Wylei, June 2014.