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Rough Luxe Hotel

1 Birkenhead St.
London , England , United Kingdom
44 20 7837-5338

Some guest-room walls have been stripped back to plaster; a Jonathan Root portrait of Gilbert & George presides over reception; and the restaurant’s sole table is made of reclaimed wood from a Brighton pier. For travelers seeking a creative spin on guilt-free luxury, consider booking now. Don’t expect an elevator, soundproofed walls, TV’s, or en-suite baths at this new B&B, in London’s King’s Cross area. What you can expect is a visual experiment that mixes opulence and grit. The Georgian terrace has been partially stripped back to its circa-1827 bones, then draped with a selection of bespoke textiles—ranging from psychedelic riffs on Fortuny damasks to Technicolor pony skin—and a witty collection of contemporary art. It’s not for everyone, but it is worth checking out—even if only via afternoon tea in the jewel of a back garden (call ahead to book).

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