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From Travel + Leisure , JUN 2004
The Brioni Suite at Milan's Four Seasons Hotel is a brand extension without apology. Via Gesù, the street leading to the Four Seasons, could be called Via Brioni, so full is it with stores selling the company'sclothing. Oddly, the suite itself is even purer than Ferragamo's Continentale—it contains not a single Brioni product. It's just there to show 'how Brioni interprets the sophisticated art of living well,' says CEO Umberto Angeloni. The result: a handsome mix of colors and textures...MORE>>
Last updated January 2008





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