Looking for the boho-chic crowd that made Punta del Este the ne plus ultra of South American beach destinations? You’ll find them in José Ignacio, armed with reservations at Estancia Vik, the town’s first luxury guest estancia. All 12 spare suites feature installations by Uruguayan artists; big names, including sculptor Pablo Atchugarry and painter Clever Lara, have work in the public spaces. The location—on 4,000 acres of pasture five miles from the beach— is still close enough to town that you can grab dinner at midnight, as locals do.
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