Ana y José
Thanks to its palm-fringed beach, detail-oriented service, and sweetly relaxed air-conditioned suites, this family-run hotel has won a devoted following. Nestled in cottages scattered over a secluded section of Tulum, 23 palapa-style rooms evoke rustic charm: canopied beds underneath dark-wood ceilings and lanternlike lights swaying in the breeze next to linen-draped windows. The new Om Spa includes an outdoor section called the temazcal, used for a ritual Aztec bath. Although the place recently received a boutique makeover, its restaurant of wood tables on sand still serves up much-loved twists on Mayan classics like lobster crêpes and fried fish.
Insider Tip: The thread counts here may be fancy, but the dress code isn’t—beach togs and flip-flops rule.
Room to Book: Tucked behind two beachfront buildings, the Arena suite offers a partial ocean view for the same price as the garden- and pool-view rooms; with no upstairs unit, it’s private.