Food sticker labels could soon be a thing of the past. Brands, dates, origins, and even images could soon be laser-printed directly onto pieces of produce.
Spanish company Laserfood has rolled out technology that marks produce with what it has dubbed "natural branding," a process of exposing produce to light that targets specific cells, forming a desired pattern on the skin without harming the inside of the fruit or vegetable or impacting its shelf life, PC Magazine explains. After that, the produce is washed with a contrast liquid that makes the pattern really pop.
Laser machines are sold directly to suppliers and retailers, who can control what's printed on the produce in-house. And while the machine may be a big up-front cost, the new label system could save chains money in the long run—savings that might one day be passed on to consumers. But that's not the only reason Laserfood wants people to buy into this new labeling technique.