When you consider all the amazing things artificial intelligence can be used for, making beer probably isn’t one of them. Unless I’m misunderstanding something, I thought the whole point of beer was to let us worry less about intelligence. But while many of the things artificial intelligence can be used for are far more boring than beer – I can only watch people lose to a robot at Jeopardy so many times – so maybe IntelligentX is actually on to something: The company has claimed to produce the world’s first AI brewed beer.
“AI is about making decisions,” said IntelligentX co-founder Dr. Rob McInerney in a promotional video, “and when you’re brewing beer, there’s a lot of decisions that need to be made.” For the products his brand makes, those decisions are run through a complex machine learning algorithm that is able to use customer feedback to “brew new versions which are more finely tuned to people’s tastes,” according to the company. “The AI is about putting all the customers in the same room as the brewer,” said co-founder Hew Leith, according to Wired UK.