If you’ve been putting off investing in unlimited two-day shipping, it might be time to finally pull the trigger. Amazon, as part of a promotion for its new show The Grand Tour (from the Top Gear team) dropped the price of a Prime membership from $99 to $79. Those of you who have been invested in Amazon Prime for a while likely noticed that the “discount” is really just a reduction back to Prime’s original price, which the company bumped up to $99 in 2014. But discounts are discounts and who are we to question them.
As a quick reminder, in addition to free 2-day shipping, Prime membership includes access to stream music, movies and TV shows as well photo storage and unlimited books and magazines. It’s also a prerequisite to get Amazon Fresh food delivery and for admission to Amazon’s upcoming convenience stores (although those come with an extra fee).