In the world of beauty treatments, everyone currently wants their regimen to be all-natural and organic. People have found that algaes, fruits and oils, without any added chemicals, are just as effective as the lab-built products. But using natural ingredients is more of a lifestyle than a onetime fix. CAP Beauty, a leader in all-natural beauty and health products, is finding benefits in ingredients like kelp, papaya, chlorella (a green algae) and even something called marshmallow root.
CAP creators Cindy DiPrima Morisse and Kerriynn Pamer are focused on wellness over beauty. While Cindy was trying to get pregnant, Kerrilynn was diagnosed with Celiac disease. Both became very conscious of what they were putting in and on their bodies. This ignited a passion for finding the best and most effective natural products out there. They soon began plotting their online store, which launched last year, and their first storefront, which opened in February.