Americans are expected to spend $8.4 billion on Halloween this year. And they will invest a significant amount of that money in costumes that are sexy but not too sexy and topical but not, like, serious.
Sexy costume powerhouse Yandy has been planning Halloween since the day after Halloween last year. ‘It is a 365 day a year business,’ says VP of merchandizing Pilar Quintana. They expect to sell more than 300,000 costumes this season.
However, as late as summer, Yandy still considers of-the-moment costumes based on current events. Pizza Rat first reared his furry little head in September 2015, and yet Yandy still had time to bring a Pizza Rat costume to market before Halloween.