Nike and Krispy Kreme Make for an Unlikely Sneaker Collaboration
I get it, A large number of sneakers we buy aren’t intended to enhance anyone’s athletic performance; they’re strictly fashion. Still, it seems like an athletic shoe brand and a doughnut company would make for odd bedfellows: A passion for donuts and an aspiration to emulate a professional athlete are two personality traits that would seem to send you down opposing paths.
But that hasn’t prevented a collaboration between Krispy Kreme and Nike. The sneaker giant recently unveiled its Nike Kyrie 2 “Ky-rispy Kreme” edition – a version of the latest shoe endorsed by Cleveland Cavaliers point guard Kyrie Irving decked out in the doughnut chain’s signature red, green and white color scheme.
However, colors alone doth not a collab make, so the limited edition kicks have a number of other doughnut-related tricks up their sleeve. Not only do the shoes come packaged in a box that mimics the kind you get a dozen Krispy Kreme doughnuts in, but they’re also being sold out of a traveling Krispy Kreme doughnut truck. According to Sneaker News, the truck started its journey in Iriving’s hometown of Cleveland before hitting other hot shoe stops in Baltimore, Harlem and Brooklyn.
Can’t get to a traveling doughnut shoe food truck? The shoes are also currently available on Nike’s website. Though at $165 a pair, unless you’re a real sneakerhead, you may prefer tossing on a comfortable old pair of Converse and walking to an actual Krispy Kreme to get some actual donuts at a far cheaper price.