Introducing the new the Swiss Mad Watch by H. Moser & Cie: a 42mm with HMC 327 caliber inside, a red fumé dial with white lacquered double hands, all produced in house. Note the skin strap made from a Swiss cowhide. Oh, and the case? It’s made of Swiss cheese.
Yes, Swiss cheese. A Vacherin Mont d’Or médaille d’or, to be exact. (And, it’s pasteurized!)
See it for yourself: