Denise Porcaro is the founder and owner of the Lower East Side’s dreamy Flower Girl NYC, which means that she’s responsible for some of the most beautiful yet deliciously edgy arrangements we’ve ever seen. Her emphasis on monochromatic palettes and interesting greenery have worked their magic for the likes of Band of Outsiders, the Smile and Everlane. The New York native — who studied film and broadcasting and worked in prop styling and production design before transitioning to blooms — grew up in Queens and is still inspired by her city on the regular.
How does food fit into your day?
We eat all together, depending on the day, or sometimes I’m running. We order from El Rey or stop by Russ & Daughters Cafe. We’re big snackers at Flower Girl. We have Kind bars and trail mix, but one of my favorite snacks is, once in a while, we’ll pop a bag of popcorn. It’s just fun. I love popcorn, it smells good, and you don’t want to eat a whole bag yourself, so it’s a communal thing. We have a chocolate hour: We also have our own chocolate bar and an espresso machine. So we’ll have coffee and chocolate if there’s a sluggish moment.