Few sports have taken the world by storm in the past couple years like the beer mile. The event where runners have to chug twelve ounces of a sanctioned beer before every quarter-mile lap of a mile race has gone from frat boy lark to serious competition with mind-blowingly fast times – the current world record is Corey Bellemore’s 4 minutes 34.35 seconds – and coverage on places like Sports Illustrated and ESPN. Now, the sport has its own official shoe.
Back in November 2015, then 22-year-old beer mile world-record holder Lewis Kent signed what was believed to be the first-ever major shoe sponsorship for the sport when he inked a deal with Brooks. Though the young Canadian runner has since seen fellow Canadian Bellemore best his time, Kent’s signature shoe continued to be in the works and was finally released this week, making it the very first official beer mile shoe.
Called the Beer Mile Hyperion, the footwear is slightly more practical than it sounds. According to TMZ Sports, these kicks were “formulated for premium wet-dry traction and skid resistance,” hopefully preventing serious beer milers from having any accidents when running through spilled beer or, as sometimes happens in the beer mile, vomit. Brooks more eloquently described the shoes as “perfect for the beer transition zone where spilled beverages can create hazards.” Unfortunately, however, the shoe does nothing to protect your liver.