For a decade, no one could escape the Noid. The Domino's Pizza mascot from 1986 to 1995 was a bizarre claymation, appearing in everything from commercials to video games to a cameo in Michael Jackson’s weird anthology film Moonwalker. The Noid was so omnipresent it was, well, annoying (which makes sense—Noid is short for annoyed). But for Kenneth Lamar Noid, the Dominoes Noid wasn’t simply grating - he believed the character was specifically created to mock him.
In 1960, brothers Tom and James Monaghan purchased a failing pizza shop, DomiNick’s, on the outskirts of Eastern Michigan University’s campus in Ypsilanti for nine hundred dollars. A year later, with the shop still struggling, James got out of the pizza business (to be a mailman) and sold his share of the shop to his brother Tom for a used Volkswagen Beetle. That would turn out to be a big mistake. Within only a few years, DomiNick's became the busiest pizza shop in the country (at least, by Tom Monaghan’s own estimation) by “keeping things simple.” In 1965, an employee suggested changing the company's name to “Domino's.” Despite a copyright lawsuit from Domino Sugar in 1980, the company endured and opened its 1000th shop in 1983.