Trading Eggs for Beer Is a Great New Easter Tradition

By Mike Pomranz |

Easter egg hunts are inherently a bit absurd. No matter how nicely they’re colored, who’s ever really gotten excited about a collecting a basket full of hard-boiled egg? Besides maybe your annoying friend who is a little too in love with his paleo diet.

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Realizing that her children’s interest in hunting for eggs had long since waned as those children were now in their 20s, one mom came up with a plan to keep the excitement surrounding some sort of Easter hunt alive. Her son explained it on Facebook: “One year, after a nice Easter breakfast, Mom announced, ‘Time for the Easter Hunt!’ Jim and I groaned. But our exaggerated disinterest evaporated when Mom produced the baskets. She set out a bunch of empty cardboard 6 pack holders, filled with plastic green grass. ‘The front yard is filled with micro-brews,’ she announced. ‘Each of you is responsible for finding 6 beers.’”

And so the families annual “Easter Beer Hunt” began. A video showing off the festivities has become a viral phenomenon on Facebook, garnering over 23,000 shares in the 10 days it has been posted.

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I have a feeling we’re going to be seeing a lot of similar beer hunts around the world this year.