Shake Shack opened its first permanent location, a small stand in Madison Square Park, in July 2004. Now, just over a decade later, recent speculation is that a forthcoming Shake Shack IPO could be valued as high as $1 billion.
Granted, founder Danny Meyer isn’t your average burger flipper. As the leader of his highly respected Union Square Hospitality Group, Meyer has won 25 James Beard Foundation Awards and been repeatedly named one of the best restaurateurs in the world.
Still, New Yorkers who fondly remember Shake Shack as that little place in the park where you have to wait in long lines to get a burger might be astonished by just how quickly the Shack has grown into the juggernaut it is today.