Your smartphone—that beloved extension of your hand—does almost everything for you now. But can it help you eat better? According to recent research, 82 percent of the respondents thought so.
This statistic was just one of the revelations presented by the food ethnographer June Jo Lee at this past weekend’s Whole Grains Council’s Oldways Whole Grains Breaking Barriers Conference. Lee, who specializes in cultural analysis of everyday life, spoke about some of her findings.
The reason people think they’re eating better is because they know more about their food. “The smart phone has helped consumers increase their food literacy,” Lee told the conference.