We are living in a golden age of crowdfunding. Recently, we have seen the completion of both the largest ever Kickstarter campaign and the largest ever IndieGogo campaign.
Possibly even more surprisingly, both had food and beverage angles.
By raising $13,285,226 from 62,642 backers, Coolest Cooler, a cooler that amongst other things, has a working blender built into it, blew the roof off the previous Kickstarter funding record, beating out a customizable watch by over $3 million. That’s a lot of people who are sick of lame coolers, non-blender having coolers.