A quirky cooler is bringing in millions of dollars on Kickstarter, crushing the campaigner’s $50,000 goal with nine days to go. The Coolest Cooler warrants its name by incorporating nearly every gadget you’d want while partying with friends—waterproof speakers, USB charger, built-in ice-crushing blender—but it wasn’t always a sure bet for crowdfunding success.
When Ryan Grepper presented his invention on the site last year, it failed. He went back to work, reshooting his pitch video, improving the rewards for backers and making his product more visually appealing. The new campaign, launched in the cooler-appropriate month of July, has already raised more than $9 million, making it the second most-funded Kickstarter ever.
Grepper makes a good case for learning from your mistakes. FWx chatted with this Portland, Oregon–based entrepreneur and self-described mad scientist to learn a little more about his product, vision and team.