Has everyone marked their calendars for National Strawberry Rhubarb Wine Day? No? You better tell Siri to make a note of it right now. NSRW Day is one of what seems to be countless and almost random food holidays. But believe it or not, many of these food holidays follow a similar path to recognition and that path runs right through a VHS digitizing company called Zoovio in Mandan, North Dakota.
That’s where the AP recently found Marlo Anderson who heads up the National Day Calendar out of his Zoovio office. Since 2013, Anderson has provided proclamations for those who want a day designated for various topics from the aforementioned strawberry rhubarb wine (requested by strawberry rhubarb winemaker Maple River Winery) to thermal engineers (requested, predictably, by a company that employs thermal engineers).
Considering there is no official power behind any of these proclamations, the National Day Calendar has been a remarkable success since its founding two years ago. Anderson charges $1500 for a national day proclamation. For that money you get a big printed, framed certificate (which Anderson and his team make in-house). If you’re willing to put up $4000, however, Anderson will actually show up at an event to present you with your proclamation. And handing out all those proclamation brings the National Day Calendar team $50,000 a year.