When chocolate calls, you answer. That’s just Sweet Tooth 101. And now Hershey’s is seeking help in the battle against one of chocolate’s top foes: heat.
The U.S.-based chocolate-maker has announced a “Cool Ship Technologies” contest seeking open submissions from innovators who believe they can design more affordable packaging to keep chocolate from melting in warm climates. “Currently, chocolates ordered May through September, or to certain geographies, must be shipped in protective packaging to prevent melting,” the company writes on the competition page. “This method allows shipped chocolate to arrive at its destination without melting, but there can be undesirable side effects.” The brand describes current technologies as “expensive and … used in high value situations, such as medical, electronics, and aerospace applications.”
For the contest, participants can submit their ideas to compete for $25,000 in development funds if they are able to create “a lightweight, affordable shipping system that will keep chocolate close to the temperature at which it was packed, 75°F or below, for at least 48 hours” and that is “inexpensive enough to use year round, as part of the standard packaging for small parcel shipments.”