Would you be interested in Facebook brand potato chips? Or how about Facebook brand coffee and canned vegetables? Well you won’t be able to give a thumbs up or even a smiley face emoji to them. A court in China has overturned a local company’s attempt to trademark the name “face book” to sell food, beverages and snacks.
Zhongshan Pearl River Beverages registered for the “face book” trademark back in 2011, eventually getting permission to use it in 2014. This decision, unsurprisingly, drew the ire of the social media network who continued to fight to have the ruling overturned. Finally, Facebook’s determination won out as a Beijing court revoked the previous decision by regulators.
According to CNN, it’s unclear whether Zhongshan Pearl River Beverage actually ever used the trademark to sell grocery items. It’s possible the company was just trademark trolling – an ironic twist considering that most trolling happens on Facebook, not to Facebook.
But the ruling could be sad news for those in China. Facebook is current banned in the communist nation, meaning that drinking a cup of Facebook coffee might have been the closest they could come to trying out the website. Though unless that coffee comes with a bunch of targeted ads and photos from people you barely even remember friending, it wouldn’t be that authentic of an experience anyway.