If you’re looking to get people excited about anything, you can rarely go wrong with puns and avocados – meaning a new voting initiative called “Guac The Vote” may be one of the smartest political campaigns ever launched. Especially because it also takes advantage of another perennial favorite: taco trucks.
In a riff on the “taco truck on every corner” comment made by Latinos for Trump founder Marco Gutierrez, the US Hispanic Chamber of Commerce has initiated a plan to use taco trucks across the country as voter registration centers. Chamber president Javier Palomarez told NBC News the plan is to coordinate with the more than 200 local chambers of commerce and business associations that are part of the USHCC to get taco trucks the resources they need to start registering voters. “We are hoping in the next two weeks it will be in full swing,” Palomarez was quoted as saying.
Though this new initiative comes as part of the backlash against Gutierrez’s comments, and the USHCC has formally endorsed Clinton, Palomarez insists that the primary goal of Guac The Vote is simply getting people registered. “We will not be pitching a candidate,” he said, emphasizing that the effort would be bipartisan. Though some may find that hard to believe, I think most people would agree that a love of tacos knows no party lines.