How much do you trust Taco Bell? So much that you’re willing to give them $2.99 for a still unnamed menu item? That’s the fast food chain’s latest marketing gimmick, offering up preorders for said mystery item so diehard Taco Bell fans can get a chance to try it on February 6, two days before its scheduled nationwide release.
Though the whole concept may sound a bit crazy, it seems like a win-win for the Mexican chain. If absolutely no one decides to preorder this whatever-it-is, it’s no sweat off Taco Bell’s back—the mystery item is going to be available to the public two days later. And what if people order it and hate it? Hell, the Bell don’t care. They already got paid. Tough break, chumps.