Driving a Lexus says something about your personality. You wanted a Toyota, but you were willing to throw around two Toyotas worth of money. But now, Lexus is reaching out to a different kind of consumer: Luxury car lovers who are obsessed with Huy Fong Sriracha. Meet the 2017 Lexus Sriracha IS – all the sensibility of a reliable luxury automobile with the complete insanity of modeling that automobile after a bottle of hot sauce.
Granted, if you love sriracha, the 2017 Lexus Sriracha IS is the real deal. To create the car, which will be displayed from November 18 to 27 as part of the Los Angeles Auto Show, Lexus partnered up with the king of American sriracha, Huy Fong Foods, guaranteeing a truly authentic sriracha car experience (if such a thing can exist). “We wanted to work with the original and were pleased that David Tran at Huy Fong Foods was open to collaborating with us,” Lexus national marketing communications manager Mariko Kusumoto was quoted as saying. “If you’re a fan of sriracha, you know that the rooster bottle, green cap, and pure spiciness can’t be replicated and fans of the rooster sauce won’t settle for anything bland. It was a perfect pairing. This is our first food-inspired car and don’t have any other foodie cars planned right now.”