This is the season of giving, but we’ve got to admit that indulging feels pretty good too. Luckily there’s a way you can do both, assuming you’re a fan of Rice Krispies treats (and who isn’t?). In partnership with Toys for Tots, the cereal brand has launched the hashtag #Treats4Toys and is encouraging Instagram and Twitter users to post photos of their own Rice Krispies creations. Why? For every hashtagged photo, Rice Krispies will donate a toy to a child in need. It’s deliciously simple.
To kick off this drive, Rice Krispies brought on a renowned expert on treat-making, the sculpture-savvy Jessica Siskin AKA Misterkrisp, to build a window display entirely out of the famous gooey goodies which can currently be seen through Monday at 225 E 57th Street in New York City.